V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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In some instances, the international textbooks may have different exercises at the end of the chapters. Her specialisations include marketing planning, marketing research and marketing communications. Staying relevant to contemporary times, the sixth edition of the transformational With thoroughly recast chapters and endowed with an innovative approach, layout, and features, this is a fresh and valuable text book on the subject.

When you place your order through Biblio, the seller will ship it directly to you. The whole book is divided into eight parts.

The fourth part provides knowledge about the selection of markets by consumers and contains topics like Market Segmentation and Targeting with Value Orientation.

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We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Magketing book is available in paperback.

V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. User-friendliness, excellent readability, exciting presentation and managemment design are its hallmarks.

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

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Technology, digitisation and overall disruption drive this change. If for any reason your order is not available to ship, you will not be charged.

The text re-visits the basics and explores the contemporary concepts namakumati marketing.

Marketing management in Indian environment. Customers who viewed this item also viewed. Isn’t it time we addressed the elephant in the room?

This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.

This new edition of the well known text book on Marketing Management offers comprehensive coverage in the Indian context. Order a copy Copyright or permission restrictions may apply.

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BookOnline – Google Books. He went on to receive practical training in marketing and general management at several multinational firms in Canada, Europe and UK. Advanced Book Search Browse by Subject.

– Marketing Management, 5Ed by Ramaswamy

The third part discusses marketing strategies and plans and covers Strategic Planning at Corporate Level and Building Competitive Advantage. Indian Context Global Perspective. With this book, students will start loving the study of marketing User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks. Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people.

Advanced search Search history. The last part will tell you about the marketing of services and rural marketing. The second part discusses marketing environment and covers Marketing Managemen of India and Marketing Challenges.